Afri-Consult Ghana — Professional Consultancy Solutions for Sustainable Growth

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Who We Are

A Ghanaian professional services firm built on thought leadership

Afri-Consult is a Ghanaian professional services organisation, incorporated under the laws of Ghana in November 2011, delivering world-class advisory and consulting services through thought leadership, industry knowledge and quality delivery. We target the middle market with a broad range of fully integrated solutions in Management Advisory Services, SME Consulting, and Training & Capacity Building.

2011
Incorporated in Ghana
4
Core Service Lines
GH & W. Africa
Regional Footprint
Discover Our Story
The Afri-Consult team collaborating in the Accra office

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About Afri-Consult

Thought leadership. Industry knowledge. Quality delivery.

Our client service teams of experienced, diversified professionals strive to deliver innovative, integrated, seamless and consistent business solutions for every client we serve.

Our Vision

To provide world-class, innovative services to all businesses — government, non-government and SMEs alike.

Our Mission

To provide solutions through thought leadership, industry knowledge, and quality in delivery.

Our Value Proposition

Expertise through globally accepted practices, first-class advisory services and toolsets — customised for each client.

Our Belief Ecosystem

The S.T.A.R.E. Beliefs

Embedded today, these beliefs form the building blocks for our future business.

S

Shape

We believe it is our place and calling to boldly and innovatively shape our clients' strategies and processes to achieve world-class performance.

T

Team

We believe the team is more important than the individual — great solutions are created only when colleagues actively debate and collaborate to innovate in ways others cannot.

A

All Priority Clients

We believe we must always understand our priority clients' vision, journey and strategy at least to the same level as the client executive team.

R

Relationship

We believe that for us, the primary unit of business is the relationship with our clients — not the project, not the sale.

E

Excellence

We believe in excellence and discipline in serving our clients and colleagues. We will not tolerate average performance anywhere in our business.

Superior purpose & strategy: think and plan differently, act with agility and focus, execute with conviction and discipline.

Our Values & Ethos

Planet, People, Profit

Sustainability — Planet

We believe in improving quality of life through business processes, enabling the continuity of organisations and promoting positive environmental impact.

Empowerment — People

We apply globally accepted training and facilitation approaches — leadership, culture, professional and personal development — to align the workforce with corporate goals.

Advisory — Profit

We help clients excel by identifying strengths and overcoming weaknesses. Our experts provide solutions, training and implementation support tailored to specific business needs.

Afri-Consult client engagement session

Why Choose Us

A partner that understands the middle market

  • Diversified, experienced client service teams delivering integrated, seamless solutions.
  • Track record with government, development partners, and private-sector clients across West Africa.
  • Global affiliations, including our representation of Free To Grow in Ghana.
  • Customised toolsets and globally accepted advisory practices for every engagement.

Our Journey

Milestones along the way

NOV 2011

Afri-Consult incorporated

Incorporated under the laws of Ghana to deliver advisory and consulting services through thought leadership and quality delivery.

2013 – 2015

Early flagship engagements

Delivered the Pyxera Global / Ghana Supply Chain Development "Speed Dating" programme, AGRA's Africa Farmer of the Year conference and book launch, and AWEP entrepreneurship training.

2016 – 2019

Expanding into development consulting

Engagements with FHI360/USAID Ghana Partnership for Education, Palladium/NPC on the GHARH project, and Nigerian National Petroleum Corporation policy manuals.

2020 – 2021

SME & institutional advisory growth

Business advisory work with Immaculate Gold, Alpha Mushroom Cluster (CSIR), and transaction advisory for Brassica Capital's Payment Service Provider licence.

2021 – Present

Research, digital & value chain work

UNFPA's WAWA ABA digital platform, UNIDO/AGI cosmetics value chain analysis, and continued growth of our SME "Growth & Incentive Program".

2026

Most Outstanding Management & Development Consulting Firm

Recognised at the 2nd Edition Ghana Outstanding Community Leaders Awards (GOCLA) by The Business Executive.

Martin Atta-Fynn, Partner at Afri-Consult

Leadership

Martin Atta-Fynn — Partner

Martin worked with Deloitte Consulting for over 25 years, directing Human Capital, Technology, Strategy and Operations initially in Ghana and later across the East Africa region. He is an accredited Deloitte facilitator, a certified World Bank IFC-LPI trainer, and certified in the MBTI assessment tool. Prior to founding Afri-Consult, he served as Chief Operating Officer of Stratcomm Africa, leading branding and communications strategy for organisations including MTN, Tullow, British Airways and Emirates.

Meet the Full Team

What We Do

Integrated consulting across four core disciplines

From boardroom strategy to grassroots capacity building, our service lines are built around the real needs of government, development and private-sector clients.

01

Management Consulting

We advise and implement innovative services to support corporate entities in improving their businesses — spanning Operational Excellence, Human Capital and Technology.

02

Development Consulting

We support governmental and non-governmental agencies to transform socio-economic and cultural programmes that help communities achieve the Sustainable Development Goals.

03

SME Consulting

Through our "Growth and Incentive Program", we provide capacity building, institutional development and continuous growth support for the long-term sustainability of SMEs.

04

Training & Capacity Building

We work hand-in-hand with clients to drive change and bring efficiency, applying innovative learning approaches that ensure retention and effective use of training.

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Strategic Planning

Organisational strategy development, five-year plans and governance structures — from institutional clusters to corporate head offices.

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Monitoring & Evaluation

Design of M&E schedules and indicators to measure the impact of training, mentoring and institutional development programmes.

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Policy Advisory

Policy and procedure manual development and strategy review support — from accounting procedure manuals to gender & agricultural development strategy.

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Research & Value Chain Analysis

In-depth sector studies and value chain analyses covering quality, environmental, social and sustainability standards for export-ready industries.

09

Transaction & Business Advisory

Licence application support, business plan development and transaction advisory for companies entering regulated markets.

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Facilitation & Moderation

Conference moderation, workshop facilitation and rapporteur services for regional conferences, book launches and stakeholder convenings.

Where We Work

Industries we serve

Our engagements span government, development partners and the private sector across a wide range of sectors.

Agriculture & Agribusiness

Government & Public Sector

NGOs & Civil Society

Education

Health & Social Development

Financial Services & Fintech

Oil, Gas & Energy

Telecommunications

Manufacturing & Industry

Retail & Consumer Goods

Logistics & Supply Chain

Cosmetics & Personal Care

Selected Engagements

A track record across sectors and geographies

A selection of the engagements referenced in our capability statement — spanning government, development partners and private enterprise.

DevelopmentGIZ red tape study

GIZ — Red Tape as an Impediment to Business

Supported ILAPI to study how bureaucratic bottlenecks in business registration and licensing affect the growth of Ghanaian SMEs, and proposed solutions.

Private SectorJospong Group performance assessment

Jospong Group of Companies — 360° Assessment

Conducted a 360-degree performance assessment for heads of 68 operational entities across five subsidiary groups, with structured feedback to the Apex Board.

Private SectorBrassica Capital transaction advisory

Brassica Capital — Transaction Advisory

Acted as Transaction Advisor and developer of the application for Brassica Capital's Payment Service Provider licence with the Bank of Ghana.

DevelopmentUNFPA WAWA ABA platform

UNFPA — WAWA ABA Application Platform

Developed a crowdsourced, multi-channel prototype platform connecting adolescents to trusted contraceptive and family-planning information and facilities.

DevelopmentUNIDO value chain analysis

UNIDO / AGI — Cosmetics Value Chain Analysis

Prepared a value chain analysis of Ghana's cosmetics and personal care sector, examining quality, sustainability and export-readiness standards.

GovernmentFHI360 SRC/EMIS strategy

FHI360 — SRC/EMIS Integration Strategy

Facilitated a strategy to harmonise Ghana's School Report Card, mobile SRC, EMIS and EDUNET reporting tools for the Ministry of Education/GES.

DevelopmentPalladium NPC advocacy training

Palladium / NPC — GHARH Advocacy & Communication Training

Delivered short-term technical assistance in advocacy and communication training for the National Population Council under the GHARH programme.

GovernmentWAAPP gender strategy review

WAAPP — Gender & Agricultural Development Strategy Review

Reviewed Ghana's Gender and Agriculture Development Strategy (GADS) for the Ministry of Food and Agriculture under the West Africa Agricultural Productivity Programme.

Private SectorAlpha Mushroom Cluster strategy

Alpha Mushroom Cluster (CSIR) — Business Advisory

Developed a five-year organisational strategy, governance structure and marketing plan for a cluster of over 150 mushroom-farming members.

Our People

Meet the consulting team

A diversified bench of partners and consultants spanning human capital, strategy, communications, research and international development.

Martin Atta-Fynn

Martin Atta-Fynn

Partner

25+ years at Deloitte Consulting leading Human Capital, Technology, Strategy & Operations across Ghana and East Africa. Former COO, Stratcomm Africa.

LW

Leslie Wanye

Consultant, Human Capital & Finance

15+ years in human capital, financial management, enterprise risk and internal control across government, non-profit and private sectors.

Jacob Larbi

Jacob Larbi

Consultant, Organisational Development

20+ years leading institutional capacity assessments, training and mentoring across Ghana and Sierra Leone for NGOs, CSOs and government agencies.

Nana Akua Pokua Asare

Nana Akua Pokua Asare

Events Management

Enthusiastic events management professional focused on venue sourcing, vendor negotiation and delivering on brand-to-client experience.

KA

Kwame Annor

Consultant, Human Resources

17+ years in HR practice, including leading talent, M&A human capital integration at AirtelTigo and Chief Human Capital Officer roles at TAQA and Jospong.

JA

Janet Adanusa

Consultant, HR & Training

13+ years across employee relations, talent management and leadership development; global trainer across Ghana, South Africa, Zambia, the US and India.

FG

Frances "Sese" Gadzekpo

International Development Consultant

Former IFC Advisory Services Coordinator across fragile and conflict-affected states; consultant to the African Development Bank on private-sector advisory.

HN

Hannah Nyarko

Strategy & Communications Consultant

Specialist in corporate reputation, stakeholder relations and internal communications, with hospitality-sector experience in Ghana and the UK.

Modupe Anorkplim Nukunu

Modupe Anorkplim Nukunu

Consultant, Research & Media

10+ years in media production, advocacy and research; MA Migration Studies (University of Ghana). Co-founder, NUSELI Organisation.

NB

Nana Baah Biney

Consultant, Supply Chain

Subject-matter expert in supply chain management — purchasing, stock control and logistics — helping organisations maximise return on investment.

Recognition

Most Outstanding Management & Development Consulting Firm

Afri-Consult was honoured at the 2nd Edition Ghana Outstanding Community Leaders Awards (GOCLA), presented by The Business Executive, in recognition of our contribution to SME consulting, advisory services, and training & capacity building in Ghana.

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Afri-Consult receiving the GOCLA Most Outstanding Management & Development Consulting Firm award

Client Feedback

What our clients and partners say

Drawn from reference engagements described in our capability statement.

Afri-Consult is a Business Service Provider with the Ghana Supply Chain Development Program. We have known and worked with Afri-Consult since 2013 — their work was a major factor in our SCD activities. We can confidently recommend Afri-Consult as a solid and reliable partner, and experts in their field.

KM
Ken McGhee
Chief of Party, Pyxera Global

Afri-Consult delivered a structured 360-degree performance assessment across 68 operational entities in five subsidiary groups, with clear, actionable feedback presented directly to our board chairs.

JG
Programme Sponsor
Jospong Group of Companies

Afri-Consult helped us streamline our business processes, human resources, technology and financial information — turning our farm into a model that educational institutions now visit to learn from.

IG
Management
Immaculate Gold

As Transaction Advisor on our Payment Service Provider licence application, Afri-Consult brought the regulatory rigour and project discipline we needed to engage confidently with the Bank of Ghana.

BC
Founding Team
Brassica Capital

The team facilitated our team-building and workplan development workshop with professionalism, helping our partnership start from a shared vision and a common point of departure.

FH
Programme Team
FHI360 / USAID Ghana

Partners & Organisations We've Worked With

Free To Grow
UNFPA
Ministry of Roads and Highways, Republic of Ghana
AirtelTigo
AWEP Ghana
QIC
National Board for Small Scale Industries
Association of Ghana Industries
Fidelity Bank
KATECO

Insights

Perspectives from our consulting team

Short reads on the themes we work on every day. More in-depth articles are coming soon.

SME Growth

Why institutional development matters as much as capital for growing SMEs

Capital alone rarely fixes a growth ceiling — process, governance and people systems usually matter more for durable SME growth.

Talk to us
Capacity Building

Designing training that people actually retain and apply

Retention comes from practice, not just delivery. Here's how we structure training and capacity-building engagements for lasting impact.

Talk to us
Development

Aligning donor-funded programmes with the SDGs — practical lessons

Lessons from working alongside government and development partners to translate ambitious programme goals into measurable outcomes.

Talk to us

Frequently Asked Questions

Common questions, answered

We work across government, development partners (UN agencies, USAID-funded programmes, INGOs) and the private sector — particularly SMEs and mid-market corporates in agriculture, financial services, education, energy and manufacturing.

Our head office is in Accra, but our team and partner network (including our Nigerian affiliate ACIOE, and our Free To Grow partnership) have delivered engagements across West and East Africa.

It starts with a conversation about your goals and constraints. We then propose a scope, timeline and team, tailored to your organisation rather than a one-size-fits-all package.

Yes — our team spans strategic advisory, human capital, M&E, research and facilitation, so we can support an engagement from diagnostic through to on-the-ground training delivery.

Yes. Client information and engagement details are treated as confidential and shared only with the consulting team assigned to your project, unless you request otherwise.

Use the contact form below, call us, or send an email outlining your needs — we typically respond within one to two business days.

Get In Touch

Let's talk about your next engagement

Reach our team in Accra — we usually respond within one to two business days.

Head Office

60 Oyankle Street, Abelenkpe, Accra
P. O. Box 15066, Accra, Ghana

Contact Person

Martin Atta-Fynn, Partner

60 Oyankle Street, Abelenkpe, Accra Interactive map — connect a Google Maps embed / API key to activate.